Our Story

About Her Digital Squad

Where leadership meets AI-powered momentum.

We're an AI-forward brand built to help women leaders capture their moments, amplify their authority, and create lasting impact—without the chaos of doing it all alone.

The Brand

About Her Digital Squad

Her Digital Squad exists because women leaders deserve support systems that actually work—not generic templates, not one-size-fits-all strategies, but real, tailored momentum built for your unique leadership.

We're an AI-forward brand that leverages cutting-edge technology to help you show up with clarity, consistency, and confidence. But here's what makes us different: AI is our tool, not our strategy. We use it to streamline your workflow, amplify your voice, and free you from the chaos—so you can focus on what matters most: leading.

What "AI-Forward" Really Means for You

  • Less time creating, more time leading. AI helps us build content frameworks faster so you're not stuck staring at blank pages.
  • Smarter positioning, not robotic messaging. We use AI to analyze what resonates with your audience—then craft strategy that sounds like you, not a bot.
  • Momentum without burnout. AI handles the heavy lifting so you can show up consistently without sacrificing your sanity.

We built Her Digital Squad because too many brilliant women leaders are stuck doing everything themselves—or paying too much for support that doesn't actually move the needle. You shouldn't have to choose between visibility and exhaustion. With us, you get both: strategic momentum and the breathing room to lead well.

Our First Service Launch

Introducing Her Moment

Her Moment is our flagship service—and the reason Her Digital Squad exists. It's designed to help you capture your leadership, create momentum, and extend your impact beyond a single post or event.

Whether you're building your digital presence or leveraging your live events, Her Moment gives you the strategy, systems, and support to show up with authority—without the overwhelm.

Digital Presence

Strategic positioning and consistent content that builds your authority online—LinkedIn, Instagram, Facebook, or beyond.

Live Presence

Capture and extend your leadership moments at conferences, panels, and events—so your impact lasts long after you leave the stage.

Her Moment isn't just a service—it's a system. A way to lead visibly, strategically, and sustainably. Because your leadership deserves to be seen, felt, and remembered.

Founder & Chief Momentum Officer

Meet LaTanya Martin

The strategist behind Her Digital Squad—and the woman who's been where you are.

LaTanya Martin - Founder and Chief Momentum Officer

Vision & Purpose

LaTanya built Her Digital Squad because she kept seeing the same pattern: brilliant women leaders doing incredible work—but staying invisible because they didn't have the time, energy, or systems to show up consistently online or leverage their live moments.

Her vision? To create a space where women leaders get the strategic, AI-powered support they need to build authority without burning out. Where momentum is intentional, not chaotic. Where your leadership gets the visibility it deserves—without you having to do it all yourself.

Why This Matters for You

Deep Experience with Women-Led Businesses

LaTanya has spent years working alongside women entrepreneurs, executives, and emerging leaders. She understands the unique challenges you face:

  • You're doing everything yourself—and wondering when you'll finally get visible without sacrificing your life.
  • You're tired of generic advice that doesn't account for your specific leadership, audience, or industry.
  • You need strategy, not just tactics—something that actually moves the needle instead of adding to your to-do list.

That's why Her Digital Squad exists. LaTanya knows what it takes to support women leaders—not with surface-level tips, but with real systems, tailored strategies, and the kind of partnership that actually creates results.

AI Expertise That Works for You (Not Against You)

Here's the truth: AI is powerful—but only if you know how to use it strategically. LaTanya's expertise in AI isn't about replacing your voice; it's about amplifying it.

What this means for you:

  • You get AI-powered workflows that save you hours every week—without your content sounding robotic or generic.
  • You leverage smart automation that keeps you consistent without the constant grind of starting from scratch.
  • You benefit from data-driven positioning that helps you show up in ways that actually resonate with your audience.

LaTanya bridges the gap between AI capability and human connection—so you get the efficiency of technology with the authenticity of real leadership. You don't need to become a tech expert. You just need someone who already is—and who knows how to make it work for your vision.

"Your leadership deserves to be seen. Let's make that happen—together."

Ready to Capture Your Leadership Moment?

Whether you're building your digital presence or leveraging your live events, Her Moment gives you the strategy, support, and systems to show up with authority.

Your leadership deserves to be seen. Let's make it happen.